Transportation Demand Management, or TDM, refers to programs, policies, and strategies which encourage travelers to shift from single-occupancy auto travel to other mobility options, including riding transit, ridesharing and carpooling, biking, and walking. By making it easier and more appealing to ride transit, share a ride, bike, or walk, these programs help reduce auto trips--and the negative impacts associated with them.

 

TDM programs may be managed and implemented by employers, city departments, transit agencies, or non-profit organizations known as Transportation Management Associations (TMAs). They are flexible, adaptable, and designed to evolve over time to best support the needs and priorities of a community.