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Transportation Demand Management Strategies

Transportation Demand Management, or TDM, refers to programs, policies, and strategies which encourage travelers to shift from single-occupancy auto travel to other mobility options, including riding transit, ridesharing and carpooling, biking, and walking. By making it easier and more appealing to ride transit, share a ride, bike, or walk, these programs help reduce auto trips--and the negative impacts associated with them.


TDM programs may be managed and implemented by employers, city departments, transit agencies, or non-profit organizations known as Transportation Management Associations (TMAs). They are flexible, adaptable, and designed to evolve over time to best support the needs and priorities of a community.

Examples of TDM Programs and Policies:


  • Create a transit rewards program

  • Provide carpool/transit incentives for low-income communities

  • Provide commute incentives for workers in the service industry

  • Market transit options on highways

  • Market carpool options in areas without transit


  • Cap single occupancy trips

  • Increase HOV lane person requirement

  • Eliminate free parking in
    downtown areas

  • Create regional and/or local TMAs

  • Offer pay-as-you-drive insurance

  • Support Safe Routes to Transit program

Learn more about some of the TDM programs we're studying for the US-101 Corridor:

Transit Rewards Program

Transit Marketing Campaign

Carpool and Transit Incentives

Carpool Marketing Campaign

Service Workers Commute Programs

Bicycle Infrastructure Improvements

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