Go Lloyd Regional Branding and TDM Programs

The Lloyd District in Portland Oregon is a busy mixed-use district with the state convention center, sports arena, offices, and residential buildings of varying scales. Go Lloyd was founded in 1994 as a transportation management association (TMA) that has since expanded focus to include economic development. Go Lloyd connects businesses, residents, and visitors to transportation resources and information through a single website, transportation store, and direct engagement. By providing a single brand and a variety of programs and resources for multiple types of users, Go Lloyd can engage across all aspects of transportation, including parking management, to improve access to the entire district.

Go Lloyd Logo

Outcomes

Since 1997, the Lloyd District of Portland has reduced drive-alone commutes from 60% to 42%, substantially increasing transit use, bicycling, and walking.

How might this action support 101-MAP Goals?