Go Lloyd Regional Branding and TDM Programs

The Lloyd District in Portland Oregon is a busy mixed-use district with the state convention center, sports arena, offices, and residential buildings of varying scales. Go Lloyd was founded in 1994 as a transportation management association (TMA) that has since expanded focus to include economic development. Go Lloyd connects businesses, residents, and visitors to transportation resources and information through a single website, transportation store, and direct engagement. By providing a single brand and a variety of programs and resources for multiple types of users, Go Lloyd can engage across all aspects of transportation, including parking management, to improve access to the entire district.

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Go Lloyd Logo

Outcomes

Since 1997, the Lloyd District of Portland has reduced drive-alone commutes from 60% to 42%, substantially increasing transit use, bicycling, and walking.

How might this action support 101-MAP Goals?
US 101 MAP Website Graphics_Go Lloyd-29.